Branding Not Just Naming
Posted by dian eko | Filed under business reviews
For the entrepreneurs, branding or brand often giving lower priority. In fact, if truth be told, brand determine future non-verbal communication with the buyer. Entrepreneur branded handbags from Hong Kong Anthony Keung share his experience of branding in the last discussion The 10th Hong Kong Forum in Hong Kong Convention and Exhibition Center, Wednesday (2 / 12). “Branding is now often confused. It’s totally different with just a brand and name. I think if you have the same product with another person, the buyer knows the difficulties which are better, how long it will take, and how the quality,” said President and CEO of Fenix Group Holdings Ltd this. Therefore, employers should be able to introduce quality products through brands. Even in the past only one stamp to livestock sold as the identity of the business. “But the most important to us, (with branding) we promise quality, service, consistency and style to the buyer. We also had to promise that the buyer should feel comfortable, proud and confident with our product,” he said.
keung not dismiss that brand makes a product has a premium price. But Keung very confident, and the market proves, that the buyer or the customer will come back when the brand becomes the representation of quality and service business. “People want to pay a premium because there is added value in our products, such as good quality, design, warranties, guarantees, durable and affordable location,” he added later. How to Select Brand? Keung fashion retail business started in the 1980s and became one of the largest fashion retail business in Hong Kong by 12 famous fashion brands, including brands sold his Anteprima in 109 stores around the world. A month ago, just Keung handsbag Anteprima market expands into Indonesia. Anteprima Keung chose the name as a premium brand for handsbag his simple and easily remembered by the buyer. “You must choose a simple name. If you choose a name that you feel good but long, people will not remember it. Remember, a good brand is simple, containing a good idea and easy (to remember),” he said.
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